Marketing Director

Marketing Director

Digital Retail sector

On site – Blackburn

£80k

Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.

You will take fill ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC – ensuring a great ROI and growth within the company from high quality leads

Your responsibilities:

• Own and deliver end to end marketing strategy across the business areas
• Plan, manage and optimise the marketing budget
• Own the full lead funnel – first touch to conversion, completion and funding
• Drive continual improvement
• Lead all performance marketing activity across PPC, SEO and paid media
• Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
• Own brand positioning and proposition messaging across digital channels
• Present performance updates, forecasts, and strategic recommendations to senior leadership

Your background

• Senior marketing leadership experience within financial services, or digital retail
• Proven experience managing multi-million-pound marketing budgets
• Strong background in performance marketing, CRM, SEO, and PPC
• Demonstrable success improving lead funnel efficiency and conversion metrics
• Commercially astute with strong analytical and data interpretation skills
• Experience leading and developing in-house marketing teams